Sciton Loves The Medical Spa MD Physician Report

It appears that Sciton is happy where they ranked in the first Medical Spa MD Physician Report

Download the Medical Spa MD Physicians Report #1 here.

I received a copy of a press release that Sciton sent out a few days ago that details their placement in the report. Here's the release:

Physicians Rank Scition #1 In Cosmetic Lasers

PALO ALTO, Calif., November 18, 2011 – Sciton, Inc. was ranked First in Class among aesthetic laser manufacturers in a survey of Medical Spa MD’s 5000-member physician community of plastic surgeons, cosmetic dermatologists, medical spas, and laser clinics.

In its first “Physician Report” (http://medicalspamd.com), Medical Spa MD asked physicians which technology they would recommend and respondents overwhelmingly selected Sciton, ranking it highest among the 16 manufacturers represented in the report. Physicians also identified five Sciton systems as their top choice for aesthetic medical applications in their clinics, including the JOULE, SkinTyte, ProFractional-XC, BBL, and Profile, in a demonstration of “remarkable brand loyalty,” and awareness. The Sciton systems identified are used for skin resurfacing, skin firming and tightening, laser hair removal, treatment of vascular and other skin conditions, body shaping, among other procedures.

Sciton is the leading manufacturer of high quality, modular, multi-application medical laser and light systems for the aesthetic market that can be tailored to a practice’s specific requirements. Additional confirmation of the quality, reliability and robustness of these laser- and light-based devices lies in the fact that over 95% of all the lasers ever manufactured by Sciton during its 14 year history are still in use. Dan Negus, President of Sciton, commented, “While we take great pride and care to design and manufacture outstanding and long lasting laser devices, it is extremely gratifying to see this recognition of our products’ quality and value by the clinicians in the Med Spa MD survey. We are elated that such a prestigious group of physicians has validated Sciton’s longstanding commitment to the quality and utility of its products.”

Medical Spa MD operates a premier online resource for providers of cosmetic medicine. This is the first year the organization has published its Physician Report, highlighting Sciton as the most utilized and recommended laser device manufacturer.

The survey also showed that treatments and applications made possible by the company’s technology are among the most profitable that cosmetic physicians offer, a circumstance promoted by Sciton’s commitment to well-built, high-quality products that pay for themselves over time without requiring an ongoing investment in consumables.

Now, the press release is carefully worded but I can't fault Sciton for putting their best face on with this. For example, the last paragraph says that, "treatments and applications made possible by the company’s technology are among the most profitable that cosmetic physicians offer", but those are the same treatments that are made possible by other techonology companies. Still, it reads well and is factual.

We're working on the next report now and I hope to have it out shortly.

I have no idea where anyone will rank in the new report since the questions are all different.

Sciton Launches New Site For Japan Market

Sciton reaches out to their Japanese customers via a new Japanese-language site.

Sciton recently offered our members a great deal on their BBLs IPL and they just sent over a bit of news I thought I would share with our international physicians and med spas.

Sciton is making a committed effort to support the Japanese aesthetic market (the second largest in the world) and has launched a new site for their Japanese-speaking customers.  Their hope is that Japanese customers will get better, more accurate info, in their native-language.

We’re excited to have the ability to provide information about our lasers in the Japanese language,” said Mr. Hiroyuki Takase, General Manager of Sciton Japan. “Since the establishment of Sciton Japan in April 2010, inquiries about Sciton laser systems have been coming in every day.  Now, with the translated website, we can serve our customers in a convenient and real-time fashion to provide the materials and references that they need.

For our Japanese doctors, you can check out their new website at: www.Sciton.jp

Interview with Sciton BBL Product Manager Cheryl Deguara

Since Scitons Group Buy Program for Medical Spa MD Members just launched, we took the opportunity to chat with the Sciton BBLs product manager, Cheryl Deguara.

We're happy to have Sciton on board and offering our community some pretty hefty savings on the new BBLs IPL. We've had a number of conversations with them around their technology and customer service and we're satisfied that they recognize the benefits that this community can provide them, and that they're serious supporters of the site. Sciton's let us know that they've already sold more than a few units through Medical Spa MD. We'd love it if there were more Scitons out there.

To start off we wanted to get some inside info about why Sciton thinks that their BBLs platform is an obvious choice for your medspa or laser clinic. While not earth-shattering on the insight front and with a pretty obvious marketing slant, it's a start... and it's right on target.

From our first contacts it was obvious that Sciton is very proud of their BBL and and they aren’t afraid to say so.

“Our unit has some very impressive features that you won’t find with our competitors”, says Deguara,  “including an unlimited number of pulses while the unit is under warranty. Most IPL lamps have a pulse limit. When you reach that limit, it is typical to replace the hand piece 2-4 times a year at a cost of $5K-$7K each. You will never have that cost with Sciton's BBL.”

We asked Cheryl what she wants our Members to know about their product.

“BBL has 2 flash lamps instead of the 1 standard lamp found in other IPL devices. This not only means a longer lifetime but also helps eliminate the lamp degradation seen after short periods of time with other competitive IPL’s. There is no other IPL on the market that is as durable, reliable or versatile as Sciton’s BBL.”

Scition BBLs differentiated features include:

  • Other IPL devices require 2-7 different hand pieces to switch between wavelengths and/or spot size. Sciton’s BBL utilizes a single hand piece yet offers ultimate versatility and convenience.
  • Rapidly interchangeable filters allow switching the wavelength in a matter of seconds. Patients are not inconvenienced and doctors save time not having to power down the system to change wavelengths.
  • Innovative magnetic spot size adapters make changing the spot size fast and convenient. There is no need to buy a different hand piece simply to change the spot size. The large 15X 45 mm spot size is easily converted to 7 mm round, 11 mm round or 15 X 15 mm square in a snap.
  • Sciton’s BBL is the only system where you can control the skin temperature from 0 – 30 degrees centigrade. This allows better controlled treatments by increasing safety while maximizing clinical results.

Sciton Links

Sciton BBLs Group Buy: Save $15K on a new Scition BBLs

There's going to be quite a lot of Sciton activity on Medical Spa MD for the next month or so as we launch a new Sciton BBLs Group Buy Program with our newest Select Partner.

This program will expire after the first 5 Members lay down a deposit so if you want to take advantage of this you'll want to act first. I'll be laying out the details of the program but you'll want to watch this video explaination of the program from Sciton's Doug Carrow, Director of Sales Development.

View Sciton BBLs Group Buy Offer >

Questions?  Call 614-891-7591 or email info@sciton.com

Sciton BBLs Group Buy Configuration

BBLs™ enables treatment of multiple skin conditions with various wavelengths seamlessly using change-on-the-fly Smart Filters.

No obligation to buy if less than 5 Members join.

If there are less than 5 members at the end of the program, you may chose to buy the BBLs at the list price or you can chose to not buy the BBLs and your deposit will be refunded. 

Try it out!

There is no risk to try out the system. After your new Scition BBLs is delivered you will have 30 days to decide if you want to keep it or not. You'll receive full clinical training and support from Scition during this period. If you return your BBLs within 30 days from the date of installation, the full purchase price will be refunded (less the $5,000 deposit for clinical training).

12 month trade in!

Within a 12 month period you can chose to trade-in the BBLs in order to receive a credit of the full purchase price of the BBLs to go towards the purchase of a Sciton JOULE platform.

Additional Reading

Sciton BBLs Group Buy & Medical Spa MD

5 Medical Spa MD Members can now save $15,000 on a new Sciton BBLs through Sciton's Medical Spa MD Group Buy.

This offer expires after the first 5 Members make a deposit.

Sciton is the first major cosmetic laser and IPL technology manufacturer to test the waters in this kind of sales environment. For that, they deserve considerable kudos since it's not the typical CYA marketing and sales play that manufacturers usually employ.

We'll be discussing Scition and the BBLs at lenght but there's a rub of course. This offer is limited to the first 5 Medical Spa MD Members who make a deposit and get going. There's no risk since you can return the BBLs if you're not happy. You'll have to pay for the clinical training but you'll keep all the money that the BBLs makes you during that period. If you're looking to add an IPL for any reason, take a look.

As a note, don't think that Medical Spa MD is selling out or playing favorites. Sciton approached us because they already know that they've made sales of their technology because of Medical Spa MD's Members. They'd like to expand on their success. We're happy to have them because they've shown themselves to be proactive on the sevice end, engaged with Members, and have a good reputation.

If you've got any questions about this plan, please contact Scition directly by calling 614-891-7591 or email info@sciton.com

Additional Reading

Sciton BBLs Partnership Launch Is Coming

Sciton and Medical Spa MD will be announcing a group buy offering for our Members next week.

This is just a heads-up, but if you're even thinking about adding a cosmetic laser or IPL to your medical center you'll want to take a look at this new program.

Sciton's not sitting on their thumbs. They're a motiviated and hungry company that's watched the success that some of our other Select Partners like Shine and Frontdesk SEO have had and decided to craft an offer that pushes the limits of what a cosmetic laser manufacturer has done before.

This could fizzle of course, but I think there's an equal possiblity that it could just change the way that cosmetic medical technologies like laser and IPLs are sold and marketed... at least by those companies who have good reputations and understand that their physician customers are their greatest asset.

For Medical Spa MD's community this could be something of an inflection point, with one of the major technology companies now looking to actually become a member of the community we've built and allowing Members to pool their collective buying power and benfit from others who are using the same technology without trying to wall them off from all other information and messaging – which never really worked anyway. We'll be discussing the details of the offer and how it came about when it launches now but I wanted to mention that it's coming.

To bone up beforehand, read the latest cosmetic laser & IPL reviews and get a sense of what the medical spa community's thinking about Scition, Palomar, Cutera, Solta and the rest of the cosmetic laser & IPL technologies or visit some of the physician user groups.

If you're in the market for any type of cosmetic laser or IPL my advice is this; wait a week. Even if you're about to buy a Palomar Starlux, Candela Smoothbeam, or even a used cosmetic IPL, you'll be able to beat up your sales rep on price a little.