Healthy Aging Magazine Articles

Healthy Aging Magazine is now a Select Partner. Welcome!

Healthy Aging has a pretty well-stocked store choc-a-block full of the kinds of stuff that makes my eyes glaze over, but is a veritable playground for whoever does the ordering in your clinic.

If you go to the Healthy Aging Magazine page, you'll find a code that will give you an additional 10% off of any purchase you make.

Healthy Aging also has a number of sites and blogs as well as their general publication online. Here are a couple of tidbits from their site.

Evidence-Based Practice Medical Spa

Implementing an evidence-based practice (EBP) change with health care professionals in a medical setting can be daunting, but implementing it in a practice where some staff members are not medical clinicians presents unique challenges. This article discusses an EBP change for the treatment of acne in adult women by nonmedical clinicians in a medical spa setting.
 
With organized team processes, documented plans for intervention and ongoing evaluation, evidence-based practice intervention should be sustainable. Nonmedical clinicians can learn that not all studies are scientifically strong. They can learn to carefully consider study details to determine scientific validity. And they can follow and use evidence-based treatment protocols. Read more.

HGH: Safe or Not

A recent editorial in the journal Aging Healthy (not to be confused with Healthy Aging www.advanceweb.com/healthyaging) reignited the debate of Human Growth Hormone as an anti-aging supplement. Last year the AMA came out against HGH, citing a lack of clinical evidence, yet physicians argue with that claim and continue to endorse its use.  Read more.

Do-It-Yourself & Outsource Search Engine Marketing (SEO)

Frontdesk SEO is Medical Spa MD's newest Select Partner.

View the announcement here.

Frontdesk offers do-it-yourself SEO software that lets you use your front desk staff to market your business. (They offer outsource SEO as well.) You can start for as little as $59 a month which is killer.

If you haven't already, run a free SEO report on your website and see where you rank according to the major search engines.

This is the same system that we use at Medical Spa MD to keep our #1 rankings in all of the major search engines and I can't say enough about the back end and how easy it is to use and works eaqually well for any business or web site. And, if you want to kick it up a notch, the have outsourcing options that use their SEO experts to do the work.

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Medical Spa MD Members get a Podium patient review marketing account and save $1,257

Protect your reputation. Get new patients. Medical Spa MD Members receive a special, full service Podium account that includes: no setup fee (save $300), a 10% discount forever (save $330/year) and on-demand patient review marketing training for your entire staff ($597 value).  This offer is not available anywhere else.

Free SEO Report for your medical spa or laser clinic website.

Free SEO report for your medical spa or plastic surgery website from Frontdesk SEO.

A free SEO website report from Frontdesk SEO lets you know how your website is ranking on the search engines.

Frontdesk SEO offers do-it-yourself search engine marketing software for businesses who want to use their existing staff—hence the 'frontdesk' monkier—to build search engine rankings, increase visibility for their potential patient population, and drive traffic locally.

Frontdesk has a free SEO report that can give you a feel for how well you're doing in the cut-throat competition online.

And, if you really want to dominate your local market, Frontdesk offers outsource SEO packages that unique, combining monthly phone interviews, press releases, social media, blogging and article distribution to give you some serious marketing power.

Shine Teeth Whitening: Custom dental tray video.

Shine Teeth Whitening posted this video demonstration of just how easy it is to take dental impressions these days.

Shine Teeth Whitening is a Select Partner of Medical Spa MD and provides a service that gives physicians and medical spas the ability to offer custom-made teeth whitening trays to their clients.

I wish I'd had their service in our Park City clinic about ten years ago. (Teeth whitening is the #1 most sought after cosmetic service.)

Shine: New Teeth Whitening Services For Medical Spa MD Members

Introducing Shine, teeth whitening services for Medical Spa MD Members.

We're extremely happy to welcome Shine to our growing number of Select Partners who are looking to provide quality products and services for our Members.

Shine's something new. It's a professional teeth whitening service  for Doctors, medspas and Clinics that allow any physician to offer custom teeth whitening, the #1 most requested and sought after cosmetic treatment, directly from their practice or medical spa withouth any equipment or long-term commitment. Just order 'teeth whitening kit's' and everything's included that will allow you to add the #1 cosmetic treatment to your services.

Here's how it works:

1. You order 'Teeth Whitening Kits' from Shine. (Get a special offer here)
2. Your client makes an 'impression' of their teeth that you ship back to Shine.
3. Shine's dentist-trained staff makes custom teeth whitening trays and ships them back to you in 48 hours.
4. Your client picks them up.

That's it. All of the shipping, packages, handling etc is included in the price. Of course you're buying wholesale and your selling retail. You also have the ability to white-label your own teeth whitening pens or use them as promotional items, giveaways, or just sell them retail.

As a Medical Spa MD Member you can call the president of Shine, Vic Conner directly at 801 865-850. (If you're not yet a member you can join here. It's free.)

The smartest next step? Order two trial kits and use them yourself. See how fantastic the service, product, and results are... It's rare that you can offer a product that you can essentially guarantee a result from but this might just be it. After all, the suggested retail price for a Shine custom teeth whitening trays, gel, etc is between $250-$350.

Here's some more about Shine from their press release:

No teeth whitening equipment required

Shine Teeth Whitening Services now offers professional teeth whitening services at wholesale prices to Medical Spa MD Members throughout the US and Canada.

These custom fit teeth whitening trays and professional strength carbamide peroxide gel can bring new profits and an exciting new arm of service to tanning salons, chiropractors, and day spas throughout the U.S. and Canada.

As a Medical Spa MD Select Partner, Shine Teeth Whitening gives every aesthetic practice a way to participate in revenue and profit of the burgeoning $300M teeth whitening industry with no training and no equipment required. Shine is an outsourced lab that provides custom teeth whitening kits and professional strength whitening products. The Shine team is trained by a certified dentist to create custom fit pliable whitening trays, which are the most comfortable and effective means of consistent and lasting teeth whitening. Shine provides these custom fit trays in conjunction with professional strength 22% carbamide peroxide gel for maximum impact. With Shine’s custom fit teeth whitening trays, an amount of gel as small as a match head is enough to provide powerful whitening to the entire front surface of the upper and lower 6-8 teeth in your smile.

The custom trays ensure the gel will stay safely contained in the tray, away from your gums, to prevent sensitivity. Are you a coffee drinker? Colas? Fast foods? No problem! With a custom whitening kit, clients can achieve professional whitening at home while working out, reading or cruising the internet as often as needed—and at a fraction of the cost of an equivalent kit from a dentist’s office--to keep their smile perpetually bright. For practices who provide laser whitening services, pairing that service with a custom kit for home whitening will ensure that your clients’ whitening progress—and their satisfaction with your whitening services—remains as strong as it was on the day the laser threatening occurred in your office, to avoid the typical degradation of their whiter teeth shade over time.

How to Participate

Shine provides dental impression putty and trays in pre-measured kits with easy instructions to help your clients capture a perfect impression. Send the impression to Shine in the pre-addressed mailer and we’ll return your client’s completed kit to your office for pickup within 5-10 days. To help you try Shine’s new service, for a limited time we're making available a special offer of a set of two sample teeth whitening kits, custom trays, manufacture and shipping. When you are ready to provide Shine to your customers, simply order our pre-measured kits as often as needed at our low wholesale price and sell the completed kits (MSRP $230-$300).

Portable Whitening Pens

Shine’s portable whitening pens are one of our most popular products. At $5 (US) and up wholesale, these fun and easy aluminum tubes are easy to private label for your own practice. They deliver professional strength whitening gel through the brush tip of a slim wind up cylinder small enough to fit in a purse or a pocket. These portable tubes sell for $25 and up on popular retail sites like Amazon and Sephora and are great for travel, for touch ups, and are especially popular with young adults and for teens.

Why Doesn't Your Medical Spa Have Any Facebook Fans?

Marketing your clinic via social media is a bit different from what many medical spas are used to.. but as more plastic surgeons, dermatologists and medspas add Facebook and Twitter that's going to change.

Taking out a half-page ad in the local paper, buying radio time, or getting a PR placement showing off your latest procedure, are all one-way forms of communication. It goes out, and people will either take action, become aware of you, or do nothing.

Social media sites like Facebook and Twitter, are a two-way form of communication that requires people to opt in. Besides some nominal SEO benefits, they are only as effective as the number of local Fans and Followers you have who are interested in what you do. You are still sending out messages at your discretion, but people can choose to receive it, and even send instant feedback.

If you’re paying someone in your office to log into Facebook every day, post your latest Botox special, and there are only 10 people receiving that message, you are wasting time and money. No one is receiving the message and, no offense, people will not “opt in” to hear about your Botox specials every day. If people wanted to see advertisements constantly, TiVo wouldn’t exist.

The key to social media marketing for your medspa is finding a way to break through the protective barriers that people have. TGI Fridays certainly did.

TGI Fridays is a restaurant chain that in September, started a big social media push. They created a fictional character named Woody, gave him a Facebook fan page, and started an ad campaign: everyone who becomes Woody’s fan on Facebook will get a free burger on October 1st.

They did some advertising, got some press, and most of all, it was an event that gave people reason to tell their friends about it. The oft-used buzzword “viral” applies here… word of the promotion spread like a virus. With social media, it takes about three mouse clicks to tell all of one’s friends about something you found.

Woody garnered about a million fans, and on October 1st, TGI Fridays dutifully gave out the free burgers.

Today, in January, 2010, Woody still has 945,000 fans. Whenever TGI Fridays wants to market to a large number of people who already have a positive impression of them, and have demonstrated that they enjoy eating hamburgers, they have instant exposure.  For example, on November 17, TGI Fridays got massive exposure for a new happy hour promotion.

We’re marketing cosmetic products and treatments, and not hamburgers, but it still applies. Using a giveaway model on the local level can make yourself the talk of the town, and get hundreds of people to “opt in.”  If you are giving away beauty products and treatments, local people will sign in if they are interested in that sort of thing.  After the giveaway, you can market to them however you please.

It clearly doesn’t cost TGI Fridays a lot of money to give away a hamburger; and when people got their hamburgers, they also probably got fries, a drink, and some dessert.  A giveaway winner in your office can potentially get other products and services.

What could your medical spa be giving away?

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Medical Spa MD Members get a Podium patient review marketing account and save $1,257

Protect your reputation. Get new patients. Medical Spa MD Members receive a special, full service Podium account that includes: no setup fee (save $300), a 10% discount forever (save $330/year) and on-demand patient review marketing training for your entire staff ($597 value).  This offer is not available anywhere else.

Medical Spa MD Select Partners

As the world’s #1 physician community around non-surgical cosmetic medicine, Medical Spa MD's Select Partners offer discounted products and services as well as special customer service to our more than 4000 physician members worldwide.

Medical Spa MD Select Partners display this badge.

IPL & laser technology companies, service providers, publications, content providers and other businesses that sell to cosmetic medical practices and medical spas are partnering with Medical Spa MD to gain access to the tremendous buying power of our physician community. And our Members get special pricing and the trust that comes from the fact that Medical Spa MD stands behind every Select Member.

What makes a Medical Spa MD Select Partner?

• Amazing Products & Services our Members want: To be included as a Medical Spa MD Select Partner, there has to be real value available to our world-wide community.
• Exclusive Member Pricing: All Select Partners offer reduced, exclusive pricing to Members. In some cases our Select Members will build out entire new websites to keep this pricing from their existing clients.
• Fantastic Customer Service: Select Partners must provide exceptional customer service to Members. Medical Spa MD is an active community and Members can complain directly to us.
• Transparency: While we consider our Select Partners as just that, partners, our reputation comes first. When our Members buy from a Select Partner they know that we're standing behind that business.

Become a Medical Spa MD Select Partner.

If you meet the above criteria, let Medical Spa MD help you make the most of your marketing efforts. Consider joining the Medical Spa MD Select Partner Program — a way for you to access our incredible physician community. Or propose your own creative plan for partnering with Medical Spa MD. Apply here.

Offer custom teeth whitening at your medical spa.

We were approched by a company providing custom teeth whitening trays for companies and organizations as fund-raisers and asked if we'd allow them to sell wholesale teeth whitening kits to our Members as a Medical Spa MD Select Partner.

This would allow you to provide a custom teeth whitening service directly from your laser clinic or dermatology practice and be able to levergage the buying power of the entire Medical Spa MD physician community.

We've tentatively said yes.

The process would be straightforward and simple. You'd offer custom teeth whitening as a service to your existing clientielle. Your staff would take a mold of a clients teeth, send it off pre-paid, and in around 72 hours a custom tray and tooth whitening kit would be returned to your clinc. Your patient could come back in to pick this up, or for an additional fee you could send it directly to their home.

The cost is still being worked on but it should be viable at about 1/3 the cost that dentists are currently charging for this service. What you charge for this would be up to you but since this is a customized service I would expect it to be at least as profitable as an average clinics skin care sales.

If you're a medspa or cosmetic practice interested in getting a test run of this service, please contact us. We're looking to test this service before rolling it out and will offer a limited number of kits to medical practices at cost to get the kinks out of our processes.