Interview: Dr. Mark Mofid, A Plastic Surgeon In San Diego, California

San Diego Board Certified Plastic Surgeon Dr. Mark MofidDr. Mark Mofid's plastic surgery practice includes the La Jolla, Del Mar, and Chula Vista areas of San Diego.

Name: Mark Mofid, M.D., F.A.C.S.
Location: La Jolla, CA
Website: drmofid.com

Dr. Mark Mofid is a board-certified San Diego and La Jolla area plastic surgeon, certified by both the American Board of Plastic Surgery and the American Board of Facial Plastic and Reconstructive Surgery.

Can you tell us how your clinic's set up?

Our office is centrally located in La Jolla/UTC within San Diego County. We have a full time dermatologist (my wife) and plastic surgeon (me) and a nurse. We have a AAAASF/Medicare accredited surgery center attached to the clinic and also provide laser services. The practice has several thousand patient visits per year and we offer medical and cosmetic dermatologic services as well as cosmetic and reconstructive plastic surgery.

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The Use Of Strategic Vendors

Price isn't the only thing that you should be looking at when choosing a technology or product vendor.

So what is a strategic vendor?  I’ll get to that a bit later…   I’ve been in the business world now over 30 years with the last 8 in the medical aesthetics field.    In those 8 years, I’ve been mystified why so few vendors in this sector understand the importance of staying close to the customer.  How so few  really take the time to understand my business which although is similar to many others is uniquely mine with its own challenges.

Most vendors only come around when they have a new product, service, promotion or are on a ride along exercise with their boss and need some place to go…  Most vendors never care to ask what my goals are and very few know what I’m planning for my business this year and next 5 years.  Most only care about making the sale today and then move on to the next buyer.

Most vendors also carry with them a planned obsolesce strategy for the equipment they sell.

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Medical Spa Embezzlement & Employee Theft Scams Report

Download the new, free report for Members: Medical Spa Embezzlement & Employee Theft Scams... Reading it could save your clinic.

It's the guide to beating embezzlement and employee theft schemes in your cosmetic practice or medical spa.

Taking cash payments in the treatment room, stealing Botox and fillers to inject their own patients, ordering fraud, trading extra services for large tips, or stealing your client database to sell or use... In a recent study, more than 82% of medical clinics reported experience with employee theft or embezzlement... that they were aware of. This new 40 page guide to beating embezzlement and employee theft schemes uncovers the hidden tactics behind how these scams work, and how you can find them before they capsize your business.

Embezzlement and employee theft are an unfortunate fact in almost every business, and especially in cosmetic medical practices. If you haven’t ever had to deal with this you’re extremely lucky since it has taken place in every clinic I’ve been personally involved with and the stories that are told by physicians and business owners are legion. If you think it can’t happen in your clinic you’re just whistling past the graveyard. It can. Don’t prepare yourself and it will.

This report is designed to give you a fighting chance to identify how your business is at risk, to understand how these schemes work, and what you can do to minimize your risk and take action when you find a problem.

Here's some of what those who have already read this report are saying:

Great report! It should be required reading for all doctors — even for those of us who've been around!
Marguerite Barnett MD FACS PA, Mandala Medspa
A very eye-opening and sobering report. This is a must read for everyone!
Windie Hayano, The Skin Inc. Dermatology and Laser Center
Opened my eyes! The information in this report is invaluable! I hadn't even thought of some of the scams mentioned in these testimonials!
Lori Robertson FNP, Skin Perfect Medical Rancho
Great! ...after reading others experiences I realize that you just cannot be too careful when it comes to the financial security of your business.
This report will help other centers avoid going through what we had to endure and overcome.
Brian Sidella, Founder, Forever Young Medspa

You’re about to read the many stories that have been collected from clinics and physicians; from how a physician-employee put an extra account on a credit card terminal to deposit payments into his own checking account to how a NP would inject patients with straight saline and steal the Botox to use in her own side business... and a host of others... ordering fraud, trading extra services for large tips, or stealing your client database to sell or use, setting up false bank accounts, switching acocunts on the credit card reader... all of these scams are covered through real life accounts from the physicians and clinic owners who experienced them.

Some of the stories are almost beyond belief in their brazenness and the damage that was caused. In almost every case, the employee was a trusted team member. Do yourself, your family, and your business a favor and read this report. No matter what your experience has been, you're going to learn something important.

Have your own story? Submit it here for the next edition

What To Do About A Teenager's Acne

acne treatmentsMany teens and young adults suffer from different forms and severities of acne. Unfortunately, the “old school” philosophy of treating acne with topical and oral antibiotics and even Accutane is not always the best or even necessary for the child. Kids are too often diagnosed with “acne” and are prescribed some form of antibiotic or Accutane when simply addressing skin health and cleanliness may be all that is necessary to significantly improve their acne.

Here is what we will address in the consult. We will take a full medical and lifestyle history of the child. This goes beyond the medical part of the history by addressing skin health and daily routine. How does the patient clean his/her skin? Does the patient have any undiagnosed allergies or abnormal

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Tanning Industry Calls Warnings A "Sun Scare" Conspiracy By Doctors

If you're a dermatologist or physician who has warned patients about the dangers of tanning, you've been been labled part of "the Sun Scare people" who are "just like Big Tobacco, lying for money and killing people".

The tanning indusrty is changing the debate, moving the discussion from tanning's risks to a "deadly epidemic of vitamin D deficiendy and positioning itself as the more trustworthy source of information on tannings health effects.

Evidently the tanning indusrty is taking a page out of the big tabacco's book and now targeting physicians as part of a conspiracty out to protect their own financial interests, as well as using a few willing doctors to tout their own position.

Fairwarning.or has posted an article that you can read here: Burned By Health Warnings, Defiant Tanning Industry Assails Doctors, 'Sun Scare' Conspiracy

In the video, Levy is explicit about what salon employees are allowed to say at work and what they should say on their own time. He encourages the D-Angels to follow what he calls the “Clark Kent/Superman” model. Inside the salon, employees should be Clark Kents who refrain from making health claims about vitamin D and direct clients to industry websites that make pro-tanning claims that are carefully calibrated to stay inside legal bounds. Beyond salon walls, however, employees can spread their wings, becoming superheroes who expose the lies of sunscreen manufacturers and dermatologists and share the vitamin D gospel. “Outside the salon, you can be a D-Angel,” Levy says in the video. “You can promote a message to your friends and neighbors that the Sun Scare people are just like Big Tobacco, lying for money and killing people.”

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Radiofrequency Assisted Liposuction (RFAL) - A new technique for adipose tissue treatment & 3D-skin tightening

The new technique using radiofrequency assisted liposucion (RFAL) from Invasix is based on bipolar radiofrequency energy which is applied to the subcutaneous adipose tissue and subdermal skin surface.

Preliminary clinical trials, histologic biopsies of the treated tissue and thermal monitoring demonstrate a rapid liquefaction of the adipose cells, coagulation of surcutaneous blood vessels and uniform sustained heating of tissue.

The dramatic rise in liposuction procedures, the aging “baby boomer” population, with decreasing skin tone and advanced laxity are seeking new body contour procedures.

The traditional tumescent, suction-assisted liposuction (SAL) is a mechanical disruption of adipose tissue through the openings in the cannula with induced negative pressure and can be quite traumatic to the patient.

 In seeking to improve the postoperative patient recovery of swelling, bruising, pain and to enhance skin contraction as well as to diminish physician effort, newer generations of energy-assisted liposuction technologies have been developed.

Preliminary studies with the RFAL technique reported faster treatment, improved safety, reduced tissue trauma, liquefaction of adipose tissue, blood vessel coagulation and uniform heating of the skin and subcutaneous tissue as well potential 3D-skin tightening. Due to histologic observation of connective tissue in the treatment area there is a significant change in its structure with coagulation of the deep, dermal collagen. After treating the subcutaneous fibrous and dermal matrix with RFAL the results are impressive in 3D-soft tissue contraction and contours.

Dr. Bratani has no disclosures and interests with Invasix Ltd.

Botox Training MD: Online Botox & Filler Injection Training Course

Getting started with Botox and filler injections through Botox Training MD, a comprehensive online video training course.

Botox Training MD is an online course for clinicians that teaches you everything you need to know to begin offering Botox and filler injections inside your medical practice. It's exactly the same course and content that is taught in Dr. Marc Sheiner's two day course but comes packed with extra information and bonuses. Best of all, better than trying to remember everything you saw and learned during an in-person course, this course is taught via video and delivered online so you can review each module as many times as you want or need to.

Oh, and by the way, you'll save more than $1,400 off of the two day course tuition.

Botox Training Online Video Course

Botox Training MD Membership is for clinicians who…

  • want to add an additional high-profit revenue stream to their practice
  • want access to the highest quality training and learn the secrets of successful experts
  • want to avoid the costly mistakes that all new cosmetic practices make
  • want to know how to start, manage, and grow their new business
  • want to have 24/7/365 access or don't have local access to training
  • are done thinking about going big and are ready to take action!

Here's a welcome message from Marc Scheiner MD, the Botox Training MD online course instructor.

We’re here to help you start learning how you can add Botox and fillers to your practice. There are a lot of tabs, options and videos inside of the coursebut there’s no need to to feel overwhelmed.

Botox Training MD Video Modules: This is where you'll probably want to start. You’ll want to watch these videos in order since they build on each other and we often refer to previous modules. These videos will walk you, step-by-step, through the individual treatments.

  • Module 1: Introduction to Botox & Fillers
  • Module 2: Infra-orbital & Mental Nerve Blocks
  • Module 3: Lip Augmentation, Nasolabial Folds & Peri-Orbital Rejuvenation
  • Module 4: Glabellar Frown Lines
  • Module 5: Periorbital Rhytids (Crows Feet)
  • Module 6: Forehead & Frown Lines
  • Module 7: Liquid Face Lift (Cheek & Jaw Augmentation)
  • Module 8: Marionette Lines & Fillers
  • Module 9: Axillary Hyperhydrosis
  • Module 10: Advanced Botox Techniques (Lower Face, Platysmal Bands, Depressor Anguli Oris & Browlift)
  • Module 11: Advanced Dermal Filler Techniques

Here are two very short excerpts from Botox Training MD's online video training modules from module 5 on using Botox for periorbital rhytids (crows feet) and another excerpt from module 11 on advanced filler techniques.

Module 5: Periorbital Rhytids (Crows Feet)

Illustrated PDF Treatment Guides detailing exactly how each treatment is performed,  how it can be modified for best results, and how to avoid complications.

Resource Guides show you where to find the best deals on products and services to grow your practice without breaking the bank, from managing your legal structure to adding marketing resources.

Consent & Follow-up Forms: Use the same forms that I use for my own patients! Informed consent, follow-up, treatment records and more. Best of all, they’re delivered as Word documents so you’ll be able to modify them with your own logo, address and any other information you may want.

Discover the secrets that only the real insiders know. Learn from physician experts that have been performing Botox and dermal fillers for years. These experts take you inside and share their secrets with you. What works. What doesn’t. What to look for and what to avoid. You’ll have insider information that you can’t get anywhere else on marketing, consultations, staff training, up-selling, pricing and every other aspect of cosmetic medicine.

Bonus Courses, Guides, Special Offers and Resources.

Cosmetic services are unlike traditional medical services and demand an understanding of new techniques as well as getting a handle on marketing and advertising. Our free bonuses will teach you how to sell without being ‘salesy’ or turning clients off, how successful physicians are marketing these treatments, and you'll be able to access some special offers that will save you money on products and services that you'll actually use.

NOTICE: This course is offered exclusively to physicians and clinicians who are licensed to perform these treatments in their geographic location.

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The New Larger 5 ML Latisse, Is It Worth It?

Is offering Allergan's new 5 mL Latisse size worth the extra expense for your patients?

Allergan launched on August 1, 2012, a larger 5 mL bottle of Latisse in the USA. The original sized bottle is 3 mL.  

Latisse (bimatoprost ophthalmic solution) is a FDA approved drug to treat inadequate and aging eyelashes. Approved in December 2008, over 3 million kits have been sold with approximately 500,000 users. It is estimated that 1 Latisse kit is sold every 30 seconds.

The new 5 mL Latisse comes with 140 brushes for 10 weeks of manufacturer suggested usage, as opposed to the 3 mL version which comes with 60 brushes for about 4 weeks of manufacturer suggested usage. At this point, there is a choice to puchase 5ml or 3ml bottles of Latisse. The suggested retail for physicians to sell at their offices for a 5ml bottle of Latisse is $179 versus $120 for a 3ml bottle. But, it's not just the price and volume of Latisse that has changed.

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Add Allergan's Brilliant Distinctions Program To Your Website's Social Media Buttons

What is the Allergan Brilliant Distinctions Program?

Brilliant Distinctions (BD) is a frequent user program by Allergan for their products of Botox, Juvederm, Latisse and their skin care line. This program gives the patients coupons and rebates. Many practices in the US who inject Botox have the opportunity to join this program. Your Botox/Allergan representative would have more information. In my location, Brilliant Distinctions is well utilized.

New Patients look for Brilliant Distinctions

I have also found that when experienced Botox and Juvederm patients move to my area, they sometimes come armed with Brilliant Distinction discounts which they would like to use. They have called my office asking whether we take Brilliant Distinctions  These patients usually come from different states, and the transition process is painless. We just need their name, zip code, and birthdate. With that information, the patients can use their points and earn new ones at our practice. With any patients who have somehow created multiple accounts, a quick call to the toll free hotline provided by Brilliant Distinctions usually solves the problem.

Creation of the Brilliant Distinctions Button 

I thought it would be useful to create a button that goes along with some of our social media buttons. I presented the idea to Allergan, and they actually helped me create some of their logos that matched the size of frequently used social media "buttons." By buttons, I mean those icon or logos that represent Facebook, Twitter, YouTube, etc. I have had links from my website before to Brilliant Distinctions, but they were big clunky pictures, and I've never matched it up on the page with the Facebook or Twitter logos. I asked Allergan about the idea and they sent me basic BD logos to work with. I spent some time trying to make these logos match, and I've shown them to Allergan.  Allergan has a section on their website for physicians which has logos to use on their websites, but when I contacted them, they didn't have ones of this design. I thought I'd share these logos with you so you can put them on your websites yourself or have your trusty webmaster do it if you like the idea.

Please feel free to copy the Brilliant Distinctions Buttons (ie. Right click/save-as). 

Allergan Brilliant Distinctions Program

Allergan Brilliant Distinctions ProgramAllergan Brilliant Distinctions Program

 

I've seen many beautiful websites out there with beautiful social media buttons. Now you can also add a matching BD logo to the collection.

I made a website displaying the logos that Allergan and I tweaked to match most common social media buttons which are already used on many plastic surgery, dermatology, and aesthetic websites.

Increased Botox Longevity With A Zinc Supplement

Botox & Zinc? Does Zinc make Botox last longer?

An American Academy of Cosmetic Surgery news brief has reported that a Houston oculoplastic surgeon, Dr. Charles Soparkar, has come up with a way to make Botox (and presumably all botulinum toxin neuromodulators) more effective and last longer. In a modified double blind, randomized, placebo-controlled, crossover pilot study and a subsequently completed formal study, the duration of effect was increased by 30% in over 90% of the patients studied. The study included both cosmetic and medical indications (blepharospasm, hemifacial spasm).

The theory goes like this: Botulinim toxin is very dependent upon zinc for effectiveness. Unfortunately, 50% of the US population is zinc deficient. Apparently, dietary zinc can be poorly absorbed due to binding elements found in many foods called phytates. Dr. Soparkar’s group posited that adding zinc to the diet of patients having a weak response or short duration of effect to botulinum toxin may be beneficial. Additionally, a phytate munching phytase enzyme was added to increase zinc bioavailability.

The result is a prescription medication called Zytaze. Each capsule contains 25mg of highly bioavailable zinc citrate and 1500 mg of Phytase. Patients take 2 caps daily for four days prior to AND on the day of injection. The drug is supplied in a 10 cap pack and cost $60 - $80. The result has been less frequent and decreased amounts of toxin needed and potential patient savings. (However, does the cost of the drug nullify these advantages?) This is great news for patients and a potential niche offering in the commoditized botulinum marketplace. Maybe not so great for practices depending on a high turnover of renewable products and services. 

Who else has experience with Zytaze?  

Dr. Rafael Estevez, Plastic Surgeon In The Dominican Republic.

Medical tourisim is growing rapicly. In this interview, Dr. Rafael Estevez talks about the current state of cosmetic medicine in Dominican Republic.

Dr. Rafael E. Estevez Dominican Republic Plastic SurgeonName: Rafael Ernesto E. Estevez, M.D.
Location: Santo Domingo, Dominican Republic
Website: doctorestevez.com

Can you tell us what is it like practicing cosmetic surgery in Dominican Republic in comparison with what you see in other countries?

The practice of plastic surgery in the Dominican Republic has risen as time passes by, and so have its standards of care. We now have state of the art facilities, where you can practice plastic surgery in a safe manner.

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I Want To Be A Fibroblast!

medical spa md fibroblastWhat criteria is most important when choosing a treatment or technology to stimulate fibroblasts for skin rejuvenation?

Being a dermatologist focused on aesthetic treatment options for improving skin's condition  it's quality and overall appearance I clinically and scientifically overlook tons of different approaches.

Basically, and I think we can agree on this, many treatments try to target the fibroblast. Its about the stimulation of this branched tissue cell who's function is to maintain the structural integrity of connective tissues by continously secreting precursors of the extracellular matrix such as ground substance, a variety of fibers notably the reticular and elastic ones and cytokines.

The goal in many skin rejuvenation treatments is to activate and stimulate the fibroblasts... and there are countless strategies to do this: You might choose chemical peels, energy based devices such as non-fractionated or fractionated resurfacing lasers, intense pulsed light (IPL), infrared light or radiofrequency. One might think of dermal filler substances such as hyaluronic acid or – better – calciumhydroxylapatite (there are even publications on a stimulating effect botulinum toxin type a...). Further one might consider microneedling, dermabrasion, etc..

Or think about "newer" technologies such as platelet rich plasma, carboxytherapy, nitrogen plasma energy, kinetic HA (kinetic Hyaluronic Acid). And last but not least cosmeceuticals (this list is not exhaustive!!).

Which strategy to choose? It's actually very difficult to find way through this jungle!

I would like to encourage and activate the discussion here and ask for your opinion: What are the most important criteria for you when you do your choice? Is it about mangeability, about downtime, about scientific proof, about safety, about treatment protocols (such as e.g. multiple treatments), about clinical experience of other physicians, about availability, about the learning curve, about the deligability, about the costs?

What's your decision maker here?

Pioneer Of Non-Surgical Rhinoplasty, Dr. Alexander Rivkin In LA

Dr. Alexander Rivkin is an international authority on non-surgical cosmetic treatments who provides non-invasive and non-ablative treatments in Southern California.

Name: Alexander Rivkin, MD
Clinic: Westside Aesthetics
Location: Los Angeles, CA 
Website: Westside Aesthetics

That's Interesting: After several years of being an Allergan Clinical Educator, Dr. Rivkin was recently honored with Diamond level status: recognition that he is among the top 1% of Botox providers in the nation

He is a prominent member of the national teaching faculties for Allergan, Contura, Johnson and Johnson, Medicis and Bioform. He is also a member of the physician advisory board for Contura and serves on the boards of a number of charities including the Lynne Cohen Foundation for Breast and Ovarian Cancer Research.

I first met Dr. Rivkin somewhere around 2002 when I was attending a "medical spa conference" and Westside Aesthetics was on the tour. At the time, Westside Aesthetics was located above a salon but now Westside Medical Spa is tucked away on Gayley Avenue near UCLA. 

Dr. Rivkin is renowned for non-surgical alternatives to commonly performed cosmetic procedures. He was the first physician in the country to offer the Non-Surgical Nose Job, his signature method for non-invasive correction of cosmetic nasal irregularities.

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Submit Embezzlement & Employee Theft Stories From Your Medical Practice Or Clinic

medspa embezzlementUnfortunately, employee embezzlement and theft in cosmetic medical clinics is commonplace. We're going to help you with that.

We've posted about theft and embezzlement before. Read: Embezzlement & Employee Theft: It can, and probably will, happen to you.

We're building a new loss prevention report that will cover this area and provide you with just about every trick in the book including:

  • How common embezzlement schemes are set up and how these criminals cover their tracks.
  • How thieves steal Botox and injectables to supply their side business.
  • Credit card and payment scams at the front desk.
  • Treatment room cash payments.
  • Inventory and product theft in the back room.
  • Everything else...

To do this we're reaching out to you, our Members and readers, and asking for your help. If you have inside knowledge of a situation that involved embezzlement or theft, that you let us know by submitting your story and giving us all the gory details. (No identifiable information is required so you can tell the story anonymously if you wish.)

We're compiling these submissions as well as drawing on our own experiences and contacting embezzlement and loss prevention experts to produce a comprehensive blueprint for protecting your clinic and your business that will give you insight into how these scams work, and how you can prevent them.

If you have any thoughts on this topic or what we should include, please leave them in the comments below.

Getting Your FDA 510(k) Medical Device Approved: How Long Does It Take?

How long does it take to get FDA approval for your medical device? About 90 days according to Palomar's CFO Paul Weiner.

Since we posted about Fairwarning's article on the RevecoMED LipoTron (or Lipo-Ex) there has been a lot of fiery back-and-forth in the comments and we've been getting more than the usual number of emails, including emails asking us questons about FDA approvals of medical devices in the US.

Read Fairwarning: The LipoTron 3000 (Lipo-Ex) FDA UnApproved $85k Massager

Now I have no real experience with any of the individuals or companies involved but one of the comments from the Fairwarning article caught my attention. It was this:

The company’s (RevecoMED's) initial application “wasn’t in-depth enough,” Rosen said, and the FDA repeatedly sought additional data. Finally, according to Rosen, “We said, ‘You know what, it’s not worth it.”

"It's not worth it"?

I would have thought that any business producing and selling cosmetic medical devices in the US would view FDA approval as being absolutely mandatory.

Perhaps the LipoTron guys know something I don't.

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